A well crafted Mission and Vision Statement will provide guidance and motivation to your employees. It will help to ensure your employee are working towards a common purpose. As an entrepreneur or business owner the common purpose is why you started the business in the first place. What is a Mission Statement? A mission statement is a short summary of an organization’s reason for being in business.  Ideally it should be one sentence that is easily remembered by employees, customers. and other stakeholders. What is a Vision Statement? A vision statement is a short description of an organization’s aspirations and its place in the world, while your mission statement should be easy to remember your vision should resonate with as many people as possible. It should help them align with your company’s values. I am going to look at three well known and successful companies. How much of their success is due to their mission and vision statements I would not like to say but I am sure it does not hurt. These are three …