Three Strategic Options to Deal with Inflation. Which one is right for your startup?
Inflation is particularly difficult for startups. Typically there are three traditional options to tackle inflation, none of which is an attractive choice. You need another approach. A couple of weeks ago I talked about the move from abundance to scarcity we are seeing in many sectors of the economy. To listen click here. With scarcity comes inflation. Based on a poll of economists taken last summer and comments from the US Federal Reserve we may be in an inflationary environment for some years to come. Inflation is particularly difficult for startups. Typically there are three traditional options to tackle inflation, none of which is an attractive choice. You can raise prices and upset your customers. Difficult for startups, you do not have a long history with your customers. They have just started buying from them and now you hit them with a price rise. You can absorb the cost of inflation and cut your margins. Not easy if you are already barely, or not even, covering your overheads. Companies with an established profitable business can …