All posts tagged: bootstrap

From e-mails and communities to profitability.

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Make email the backbone of your marketing – maintain control. Twitter, YouTube, Instagram, and Facebook can take away your business at any time by changing the algorithms, shutting down your account, or making you pay to turn up. Social media is a great place to gain distribution, but you are building on rented land. Once you have social media followers, start building an email list. Email is a peer-to-peer network giving you a direct line to your customers. This is not controlled by anyone but yourself, an algorithm or whether you spend money. The author’s position is that when someone gives you their e-mail address they are your friend, not a stranger. But it is very easy to lose that friendship. You would not spam your friends so you should not spam these contacts either. I have had some bad experiences recently. Look I get it, a business owner has spent time to develop a piece of useful content, or to produce a YouTube video. If I want more, then I buy the additional information …

Marketing: Just be You

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Selling to strangers is hard, it’s much easier if you have a connection with your potential client.  In this episode we will hear what Sahil Lavingia tells us on developing your audience. Congratulations, by following steps outlined in last week’s  blogs which were part manifesto and part roadmap. you know how to build a community, a product and one hundred customers. You have achieved product market fit. Note the 100 customers is not a hard number, it will depend on your business. If you are a coach, consultant or other solopreneur this number maybe only 5 or even as low as 3. The point is that you have repeat customers. This week we will look at the advice for the minimalist entrepreneur offered by Savil Lavingia on how to grow beyond 100 customers starting with marketing by being you. Sales got you to 100 customers, marketing will bring you thousands. Marketing at this stage of your business should not be confused with advertising. Ads cost money and as a minimalist entrepreneurs we only spend money …