Marketing to Gen Z without the cringe
A special post acknowledging the election of Maxwell Frost the first Gen Z member of Congress. We are entering an era that sees a considerable shift of purchasing power from millennials to Generation Z. Millennial spending sits at just over $65 billion – while Generation Z is at almost $100 billion. The Bank of America estimates that Gen Z’s combined income will reach $33 trillion by 2030. If you are going to develop a successful business, millennials are not the only generation you need to keep in mind. Connecting with younger generations has always been a challenge for businesses. Connecting with Gen Z, roughly those born in the mid to late 1990s through the early 2010s, is a challenge of a different magnitude. Gen Z is in control of their own media in a way that may be unfamiliar to older generations. They skip over advertisements that do not grab their attention, unlike the days when you could not avoid advertisements on the TV or radio. You could make yourself a cup of tea or …