Expanding overseas: should go it alone or use an agent or distributor.
Today we will examine the pros and cons of use of an agent or a distributor when expanding overseas compared to using your own sales force. I will focus on working with a partner in our target market but consider entering the market with a company from your home country. If you know of a…
Marketing to Gen Z without the cringe
A special post acknowledging the election of Maxwell Frost the first Gen Z member of Congress. We are entering an era that sees a considerable shift of purchasing power from millennials to Generation Z. Millennial spending sits at just over $65 billion – while Generation Z is at almost $100 billion. The Bank of America…
Assessing the demand for your products in an overseas market?
Understanding the true demand for your product is key before entering a new market. Government information can help
Overseas expansion How to find the best target country
This is the second post on the topic of finding the ideal target country for your business expansion Another criterion in your market assessment is what is the competition like? There is likely to be local competition and probably international competition that have entered the market before you. Find out as much as you can…
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Seize the Opportunity
Two barges photographed from my apartment in Ho Chi Minh City. Carrying goods destined to shipped all around the world. There is a world of opportunity for you to tap into. Let me help you grow and achieve success.
SMEs are vital to the global economy and employ nearly 60% of worlds working population.
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